Canadian Curling Association, the national governing body for the sport of curling in Canada, and the Canadian Sport Tourism Alliance (CSTA), which manages the growth of Canada’s fastest growing tourism segment, announced that they have formed a partnership which also includes an agreement related to conducting economic impact assessments of two major curling events in 2009. As part of the partnership, the CSTA will conduct an economic impact analysis of the 2009 Tim Hortons Brier (March 7-15, Calgary) and the 2009 Tim Hortons Canadian Curling Trials (December 6-13, Edmonton).

The Brier attendance record is 281,985, set by Edmonton in 2005 at the first Tim Hortons Brier, which eclipsed the former mark of 248,793 established in 2000 in Saskatoon. The Canadian Curling Trials, better known as the Roar of the Rings, will determine Canada’s entries into the curling competition at the 2010 Winter Olympics. Previous Canadian Curling Trials were held in Halifax (2005), Regina (2001), and Brandon (1997).

“A partnership with the Canadian Curling Association represents a terrific strategic fit for us”, said Rick Traer, CSTA CEO. “We consider both the Tim Hortons Brier and Canadian Curling Trials as two of the top sport tourism events in Canada, with the power to attract visitors from across Canada to Calgary, Edmonton and the Province of Alberta. We are pleased to collaborate with the CCA to study the economic impact of their events utilizing our leading edge technology in a cost effective manner.”

“The Canadian Sport Tourism Alliance is a wonderful organization that can be extremely useful to sport organizations in this country. After reviewing some of the Canadian Curling Association’s strategic plans and our championship assets, it became clear that an alliance with the CSTA presented an opportunity for the Canadian Curling Association and some of our business objectives going forward. We look forward to working closely with the CSTA for many years to come”, said Greg Stremlaw, CEO of the Canadian Curling Association.

To conduct the assessments, the CSTA will use STEAM PRO (Sport Tourism Economic Assessment Model – Professional version), which measures the economic impact of a sport event on a community On-site surveys will be conducted using the Techneos Entryware Pro System, which features the Entryware Designer software program for preparing the questionnaires as well as Entryware for Palm OS running on handheld PDA’s for data collection.

Source: traveldailynews.com

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